I’m always excited to see innovative charity campaigns, and was excited to see the hype around the (RED) campaign. (RED), launched by Bono and Bobby Shriver was a campaign that could both benefit retailers and the RED charity itself. The campaign included a massive marketing push from companies like Nike, Armani, GAP, American Express, and Apple. However, after all that hype the charity has reported raising only $11 million… A figure that’s certainly less that… Read More: http://www.trendhunter.com/trends/red-failure-massive-hype-for-red-products-yields-only-11-million/