Pineda Covalín is a Mexican fashion house that utilizes museums as one their main channels of distribution for their ties, scarves, shawls, shoes and jewelry. The reason? The business seeks to revive the Mexican culture, the the association of Mexican Fashion with Mexican Art.
The creators of the concept, Cristina Pineda and Ricardo Covalín, launched the business in 1996 in association with the National Institute of Anthropology and History (INAH). Ricardo, industrial… Read More: http://www.trendhunter.com/trends/pineda-covalin-when-the-art-embraces-the-fashion-through-the-mexican-culltu/