This new ad campaign for Olla condoms got me thinking about how hard it is to advertise certain brands. The tag line of the campaign is “The day after is more relaxed for those who wear condoms.” The only indicator of the brand is a printed ‘Olla’ underneath. So when you think about it, the effect is more of an advertisement for condoms in general, as a category, as opposed to a specific brand. A guy seeing this ad and getting the message might just as well pick up a durex… Read More: http://www.trendhunter.com/trends/olla-condoms/