Yes, first it was the football market and now it seems they go straight to Indian market, concretely to the Cricket market. This is the national sport in India, a country where Nike goes behind Adidas and Reebok, taking “just” a 15% of the cake. How are they planning to do it? Well first by signing a contract to be the official apparel sponsor for Team India for the next four years. They started last year with a new line of sports apparel for cricket players in India, and now they… Read More: http://www.trendhunter.com/trends/nike-to-take-indian-market/