JohnnyDarter.com is combining the exciting photos of a men’s magazine (like Maxim) with the convenience of an online store (like eBay). They don’t actually sell anything. Instead, the site ‘advertises’ the things that women are already selling somewhere else on the internet, e.g. eBay, Craiglist, etc. Johnny Darter features photos of beautiful women and the items they are trying to sell. The idea, here, is to get noticed.
Photo from Read More: http://www.trendhunter.com/trends/maxim-meets-ebay-johnnydartercom/