Launched in late ‘07, Zypcodes and the zypcodes.com site became an overnight status symbol.
Each zypcodes t-shirt displays the zip code from America’s wealthiest zip codes, such as Fisher Island (where celebs like Oprah and J-Lo keep their pieds-a-terre), and Alpine, NJ (known for high-profile rapper residents like Lil Kim). Consequently, the T-shirts have built-in equity, but only for the truly elite. To make them even more exclusive, the shirts are priced in direct ratio… Read More: http://www.trendhunter.com/trends/long-tail-t-shirt-fashion-with-built-in-status/