NEW YORK – In an effort to engage customers more closely, KFC launches a new ad campaign today that requires TV viewers to replay an ad in Slo-Mo in order to decipher a code and get a discount coupon.
According to a release, consumers can “crack the code” by re-playing the TV spot frame-by-frame with a digital video recorder or VCR. When screened in slow motion, an embedded, “secret code” is revealed, along with directions on how to redeem the free offer.… Read More: http://www.trendhunter.com/trends/kfc-stealth-tv-marketing-replay-in-slo-mo-for-secret-message/