In the world of marketing, Kevin Roberts is a legend. Kevin is the worldwide CEO of Saatchi and Saatchi and the author of Lovemarks, the best-selling doctrine that teaches you how to evolve your brand into a ‘lovemark’ that people adore.
Personally, Lovemarks is one of my favorite books the concepts will continue to inspire me until the day that people start tattooing Trend Hunter on their bodies, like… Read More: http://www.trendhunter.com/trends/kevin-roberts-ceo-of-saatchi-saatchi-author-of-lovemarks-interview/