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Subject: Sexing Up Store Image - John Lewis Brand Boosting Swimwear (TrendHunter.com)

Check out the following article from TREND HUNTER Magazine:

Sexing Up Store Image - John Lewis Brand Boosting Swimwear

John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.

A spokesperson says they needed to “sex up” its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping the department store’s image. Pretty tame, no?



Read More:
http://www.trendhunter.com/trends/john-lewis-swimwear-sex/

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