Jennifer Lopez has already entered the clothing market with her own brand, but she has chosen to produce her new lingerie collection in co-branding with Yamamay, an Italian brand and franchising network owned by the lingerie producer Inticom SpA. Yamamay will be producing and selling the JLo for Yamamay collection in exclusive license for the next three years.
The collection,… Read More: http://www.trendhunter.com/trends/jlo-lingerie/