House Café, one of Istanbul’s cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of each string depicting physically fit people doing outdoor sports. The string is used in such a way as to simulate the rope of bunjee jumping, rock climbing and other sports.… Read More: http://www.trendhunter.com/trends/house-cafe-tea/