The sugary sweet white anime cat that has bewitched generations of young girls will now be used on products geared at young males.
Sanrio company spokesman Kazuo Tohmatsu believes men are ready to accept the Hello Kitty line as a legitimate fashion statement. The T-shirts, bags, and watches will go on sale in Japan next month, with US and other Asian cities are expected to follow suit.
For the men’s line, the familiar bubble-shaped cat’s head has taken on a more rugged… Read More: http://www.trendhunter.com/trends/hello-kitty-sanrio-men-fashion/