Luxe ice cream manufacturer Haagen Dazs has developed an elaborate public awareness campaign to the help save the honey bees. Alarmingly “more than 25% of the Western honey bee population has disappeared over the last several winters.”
The ad is an operatic video by the Goodby Silverstein & Partners agency. It is poignant and heartbreaking. Then there is the interactive “Help the Honey Bees” web site. This ‘sweet’ site is extremely informative and well… Read More: http://www.trendhunter.com/trends/haagen-dazs-ad-campaign-save-the-honey-bees/