Designers are drastically pinning and trimming in their studios whilst buyers are jetting in early for some pre show champagne and luxury dinner dates. The build up to London fashion week is both an exciting yet anxious time that helps put the buzz in the air around this fashion capital. And for this time around, 10-15 feb, the expectations are high. According to Hilary Riva, chief executive of the British Fashion Council, journalists are flying in from new markets like Russia and China and buyers… Read More: http://www.trendhunter.com/trends/exclusive-buzz-before-london-fashion-week/