US television network NBC is launching its new show, Conviction, which is a youthful spin-off of the popular Law & Order franchise. But you’ll find it on iTunes 10 days before you’ll find it on TV.
“We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option,” explained NBC chief executive Jeff Zucker, “and we want to reach out to these viewers.”… Read More: http://www.trendhunter.com/trends/downloadable-premiere-of-new-show/