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Subject: Viral Beauty Campaign - Dove Self-Esteem Fund (TrendHunter.com)

Check out the following article from TREND HUNTER Magazine:

Viral Beauty Campaign - Dove Self-Esteem Fund

“Talk to your daughter before the beauty industry does,” is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl. Bombarded with unattainable media standards today, these are the images Dove thinks young girls, and even women, hold as ideals. The ad by Ogilvy Toronto goes through images of cosmetic surgery, eating disorders and obsession with exercise in an effort to show that all these approaches…

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http://www.trendhunter.com/trends/dove-self-esteem-fund/

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