This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time out”.
The campaign uses posters that look like regular fashion ads, however the fashion models are missing. Placed next to each poster are cut-outs showing the models eating chocolate bars and “taking a time out” from their billboard jobs.
Each poster… Read More: http://www.trendhunter.com/trends/cut-out-model-billboards-pessek-zman-chocolate-ads/