In this shocking ad, Hanes conveys the concept of the Original Tagless Comfort underwear through the idea that the, “world gives you enough tags.”
The concept of tags might be a smart idea, playing on the social tags to promote tagless undies is very creative. But, in my opinion, this is a stupid delivery! I believe the mere use of such hateful tags to promote underwear is a foolish, immature and cheap way to garner publicity for this controversial… Read More: http://www.trendhunter.com/trends/controv-campaigns-hanes/