Who would have ever thought that the world collective of consumer communication manipulators would find another way to quench that never ending thirst for consumer insight. Ad agency, Arnold Worldwide, has taken focus-groups and gaining this “insight” to another level by conducting MRI brain scans of consumers to guage their reaction to certain imagery. An ingenious approach to developing creative strategy for one of Arnold’s liquor clients.
Further increasing the… Read More: http://www.trendhunter.com/trends/consumer-brainwaves-the-ultimate-focus-group/