Launched by a Canadian breast cancer campaign called Fashion Targets Breast Cancer, CheckOutMyBreasts.com is an interactive site that features a video of a model SHOWING women how to check their breasts for cancer. The site is informative, and yes, includes nudity. I’m sure they’ll get a lot of viral traffic. As part of the campaign, Canadian women are encouraged to buy the Rethink shirt and wear it on May 26.
From Rethink’s Check Out My Breast… Read More: http://www.trendhunter.com/trends/check-out-my-breasts-breast-cancer-ads-get-racy/