In October of 2007, Chanel will launch Chanel No.5 Eau Premiere, a new version of the iconic Chanel No.5. Eau Premiere is marketed to be a modern and softer interpretation of No. 5 and “will incorporate all of No. 5’s original ingredients, including rose absolute, jasmine, neroli and ylang-ylang, but rebalanced in a lighter, airier formula by master perfumer Jacques Polge.” Also a new ad shot featuring Nicole Kidman, and photographed by Patrick Demarchelier, will be featured in fashion… Read More: http://www.trendhunter.com/trends/chanel-reinvents-itself-with-eau-premiere/