With most ads these days resorting to the quick fix of using sex (it does sell) and shock-factor; it is nice to see those who think outside the box and create a campaign that smartly reflects the selling point of the product.
In order to highlight the fact that White Babyface by Smooth E works from within the skin, the campaign uses three spots in “candid camera” style that show a made-up situation (old cleaning lady dropping the dishes, guy at train… Read More: http://www.trendhunter.com/trends/candid-camera-ads/