I am still not sure if this is disgusting or charitable. I first heard about the concept when a NYC pizza parlour gave homeless people coats that had the pizza company’s logo embroidered on the back. That made sense. But how far will it go? PokerFaceBook.com has been using the concept throughout L.A.
“Benjamin Rogovy, president and chief economist of Front Door Enterprises, developed this system after realizing the enormous potential… Read More: http://www.trendhunter.com/trends/bumvertising-using-the-homeless-as-billboards/