As a way to avoid the new draconian laws in São Paulo regarding outdoor advertising, agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.
And they did it with flair: projecting a rescue in a burning building amidst São Paulo’s most busy avenue. When the widows explode on fire, a lady in distress cries for help and is rescued by the TMNT.
After putting out the fire, a new explosion rips out the middle… Read More: http://www.trendhunter.com/trends/brazilian-outdoor-movie-trailer/