The world of rugby is giving fashion a big, sweaty embrace!
Although one of the world’s roughest and most unglamorous sport, rugby is beginning to attract leading fashion brands towards its rugged, bloody image, using it as a great marketing tool for a different segment of male consumers.
European fashions houses are experimenting on grooming the most unkempt man of this bloodied sport to promote their products. Fashion labels are shifting their gaze from… Read More: http://www.trendhunter.com/trends/bloody-sweaty-fashion-leading-labels-dress-up-rugby-players/