Lynx, known also as Axe, has earned itself quite a reputation for creating controversial ads. For the most part, they’re debated for having some pretty naughty content. They’re always on the verge of crossing the line to the inappropriate, but thus-far, the brand has managed to keep them entertaining, attention-grabbing and most importantly, viral.
Their latest marketing endeavor is the launch of new website that allows you to mix your own Lynx fragrance.
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