A couple of months ago Axe released a funny ad for its Axe Dark Temptation. In the TV ad, once the guy sprays himself with Axe Dark Temptation he turns into a chocolate man that the girls just can not resist. They kiss, lick, bite and touch him everywhere he goes.
Now, Axe has unleashed a unique companion guerrilla campaign in Sao Paulo, where 40 attractive girls in their lingerie stood around eating chocolate body parts in public places.
Watch the hilarious… Read More: http://www.trendhunter.com/trends/axe-dark-temptation-guerilla/