New technologies are changing how marketers are approaching the game, which is typically the biggest day of the year for Madison Avenue. The roughly 40 glossy big-budget spots to run during the broadcast of the game Sunday - at a record average cost of $2.5 million for each 30 seconds - will also be available on Web sites like espn.com, nfl.com, video.google.com and video.yahoo.com; as video-on-demand programs on digital cable; for downloading to personal computers and video iPods and on certain… Read More: http://www.trendhunter.com/trends/at-83333-a-second-super-bowl-ads-chase-the-score/