“It’s not the drinking - It’s how we’re drinking.” That is the message of a new anti-binge drinking campaign by The Alcohol Advisory Council of New Zealand.
Posting the question, “Was last night really worth it?” the campaign illustrates the social and health side-effects drinking too much can have. It shows people isolated from their families by being trapped inside a huge wine or beer glass.
One print ad shows a dad… Read More: http://www.trendhunter.com/trends/anti-binging-was-it-worth-it/