Over the last few years, one company in particular has been upping its cool to crack our demographic of hip urban professionals. That company is Jaguar Cars. In this interview, Amanda Chick, the head of Jaguar’s global marketing experience, explains how Jaguar has redefined itself as a luxury brand. In addition to shifting its marketing efforts, Jaguar has also added a little more sex appeal to its cars. Check out the newly revealed 420 horsepower Read More: http://www.trendhunter.com/trends/amanda-chick-head-of-global-marketing-experience-jaguar-cars-interview/