Eleanor, Trend Hunter

Controversial Map Ads - Absolut Vodka Appologizes for World Mexico
I wonder if this was really a mistake on Absolut's part, or if they just thought stirring things up with a seeming gaffe would get them some great PR (in the form of advertsiing - along the lines of..any publicity is good publicity). Dr. Tantillo argues, at least, that the way they 'pulled' the ad when the campaign was actually already finished was done in order to bring more attention to the campaign and their brand: http://blog.marketingdoctor.tv/2008/04/08/marketing-101-absolut-controversy.aspx

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