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Difficulty creates opportunity

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Difficulty creates opportunity

EXPLOITING CHAOS Foreword by Guy Kawasaki

Long before Twitter, Facebook, and the current financial crisis, Einstein proposed three rules of work:

- Out of clutter, find simplicity.
- From discord, find harmony.
- In the middle of difficulty lies opportunity.

These rules are more true than ever before. We have encountered increasing media clutter (you could say I’m one of the causes of this), organizational discord, and financial difficulty—in short, we are in an era of chaos.

The common reaction is to fear these conditions, but just as Einstein’s rules profess, difficulty can spark extraordinary ideas.

EXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times of change. Jeremy Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world.

Read this book, or in the middle of your difficulty will lie more difficulty.

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The above excerpt was from Jeremy Gutsche's book:
EXPLOITING CHAOS - 150 Ways to Spark Innovation During Times of Change.


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About Jeremy
Jeremy Gutsche

Jeremy is an innovation expert, host of Trend Hunter TV, keynote speakers, and the founder of TrendHunter.com [More]
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