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Hire Freaks

Creative, eclectic people are more fun. It’s a fact. Tom Peters likes to use the term “freaks,” noting that he loves freaks for many reasons. In his “Re-imagine” presentation slides, Tom notes the following key points:

- When interesting things happen, they were done by a freak.
- Freaks are more fun.
- We need freaks. Especially in freaky times.
- Surrounding yourself with freaks makes you seem somewhat freakier, which is important because . . . we need freaks.
- Freaks are the only (only) ones who succeed - as in, make it into the history books.
- Freaks can prevent us from losing our connection to a chaotically evolving world.

Tom Peters isn’t the only advocate of freaks. Saatchi & Saatchi CEO Kevin Roberts suggests, “Hire crazies” and “Avoid moderation.”

What if Smith Corona listened to the freaks who wanted to make computers? What if the National Enquirer listened to the freaks who wanted to make a website? What if Britannica listened to the freaks who wanted to digitize content with Microsoft?

Non-traditional thinkers offer the maverick ideas and the personality required to adapt.