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From Infectious Marketing to the Element of Play in Advertising

By: Jaime Neely - Published: May 9, 2014
This collection of speeches focuses on different types of marketing being used today. It should come as no surprise that social media has completely transformed the traditional landscape of marketing and advertising. These speeches touch on many of these new techniques, but they also shine the spotlight on the sustained effectiveness of traditional methods.

Brian Wong, the 21-year-old founder of Kiip could certainly serve as the spokesperson for modern marketing techniques. He's created an app that seamlessly integrates the joys of playing a game and advertising. People can receive particular rewards or rebates for a brand when they win a game or advance a level. This makes the marketing seem less direct and more genuine, a win-win for both brand and consumer.

Speaker Neil Gaiman believes brands should rely on more old-school methods for marketing. His preferred medium of marketing is word of mouth. Defending it as a method that worked wonders for brands in the past, he witnesses the same things happening today.

Steve Rubel, EVP for global Strategy at Edleman sees marketing heading in the direction of media. He believes the two can co-exist peacefully, and that soon, it will be the norm.

These types of marketing are just a few of the ones being implemented by brands across a wide range of industries.