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From Modern Customer Categories to

By: Jaime Neely - Published:
These carefully curated speeches on branding expand on the course previously written on the topic. The new presentations continue to sing praise of the brands that dedicate their efforts to creating unique, one-of-a-kind experiences for consumers. As many of the speakers featured here emphasize, branding goes much deeper than offering a shiny or modern-looking product; consumers are looking for experiences that reflect their values, preferences and personalities.

Carmine Gallo discusses the relation between a successful branding strategy and the inspiration within its team members. Before being able to create truly inspirational and innovative products, they need to feel inspired themselves.

Innovation keynote speaker Jeremy Gutsche believes that branding needs to be a direct reflection of the customer's preferences. Truly innovative branding strategies are based on what the customer wants to experience from a particular product or service.

Daymond John believes that strong branding begins locally and that in order for brand's to build up a reputable and long-lasting "brand DNA," all the kinks need to be sorted out early; testing locally is the best way to accomplish this.

These speeches on branding offer a wide variety of fascinating perspectives as well as tips on how to take your brand strategy to the next level.