These speeches by advertising gurus feature a variety of leaders and professionals from a wide range of industries. One of the most notable and reputable individuals in the group includes Rory Sutherland who currently serves as the Vice Chairman of Ogilvy Group worked his way to the top starting as a junior copywriter. He stresses the importance of subjectivity in advertising and consumers' concept of value. His speeches offer fascinating examples and case studies that support his belief.
Other notable figures here include Apple's Philip Schiller and Jonathan Mildenhall, the VP of Global Advertising Strategy at The Coca-Cola Company. A common theme throughout many of these speeches is the growing importance and relevance of mobile advertising. Advertisers are now recognizing the pattern of consumers accessing brands, stores and information on their smartphones as opposed to desktops or traditional media.
These speeches by advertising gurus provide a current dialogue on changing consumer behavior and market strategies.
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From Ogilvy's Rory Sutherland to Apple's Philip Schiller
By: Jaime Neely - Published: Jan 16, 2013