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In business today, those who rely on reactive behavior and planning will find themselves at the back of the herd; these keynotes on being proactive demonstrate this in a variety of ways. The uncertainty that characterizes today's economy requires businesses to anticipate new opportunities and act before having to react after others have already acted. Identifying new opportunities is the key to survival today.

Guy Kawasaki pinpoints Steve Jobs' ability to anticipate the direction the market was heading as the propeller of Apple's success. He took the proactive route and designed entirely new products that diverged from what was already on the market at the time.

Innovation keynote speaker Jeremy Gutsche encourages trying new things and making mistakes as a strategy for finding opportunities during times of economic downturn. It is during times like these when businesses need to more productive than ever.