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From Staying Ahead of Consumers to Marketing a Quality of Life

By: Jaime Neely - Published: Jun 7, 2013
These customer service speeches demonstrate the role occupied by a brand's clientele in today's market. Much has changed with social media; consumers now possess more authority and power than they used to. Not only can consumers share their feelings regarding a particular brand, product or service with the entire world online, they can also influence the direction a brand takes a particular product or service.

Many brands -- such as Burberry -- actually rely on consumer feedback via social media platforms for inspiration and direction for upcoming collections. Similarly, Martha Stewart uses Twitter to interact with consumers and sees this type of engagement as the most authentic.

Innovation keynote speaker Jeremy Gutsche believes that the only way to deliver clientele the best service is by creating cultural connections with them. Unless businesses know exactly what it is their consumers are thinking and feeling, satisfying their needs is next to impossible.

These customer service speeches demonstrate the transformations the role of the modern consumer has undergone in recent year.