As a direct result of increasing social media activity, brands now have to recognize that there is more than just one consumer experience. Consumers can now have experiences with a particular company outside the four walls of one of its stores. This makes the consumer experience more important than ever. These speeches offer tips to ensure brands are capitalizing on the ways they can provide the best experiences for clientele.
The speech by Peter Weijmarshausen discusses the importance of customization. Consumers today are looking for products that speak directly to them and with which they can connect on a deeper level. Products are now being mass-produced at an all-time high and this creates unique opportunities for brands to deviate from the norm and offer truly one-of-a-kind, customized products that will create memorable experiences.
Innovation keynote speaker Jeremy Gutsche believes that the simplest yet most effective ways for brands to create special consumer experiences is through an emotional connection. Products or services need to connect with consumers on a personal level to truly distinguish themselves from others on the market.
Products must offer more than just the product itself these days.
Marrying Online & In-Store Strategies
Developing a Loyal Clientele
Improving the Service Industry
Enhancing Brand Experience
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From Value of Customization to Marketing a Quality of Life
By: Jaime Neely - Published: Nov 17, 2013