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More and more CEOs, managers and leaders are looking for ways to infuse the concept of collaboration in business into their own brands and companies. For those who recognize the benefits of cross-brand and even cross-industry collaborations, the conditions for innovation and breakthroughs increase substantially.

Whether brands collaborate for discovering new data, new ideas or new inspiration, it is a great method for managing today's unsteady economic climate. When discussing the most effective ways for the city of Rio to transform its urban development, CEO of IBM Ginni Rometty introduces "co-petition" -- a concept that combines cooperation and competition. She sees this as an outstanding way to motivate organizations and businesses to push themselves.

Other speakers like Bruce Himelstein of Zimmerman Advertising believe that collaboration within an organization through decentralized leadership is the most effective method for better business.