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This collection of keynotes on adaptable business highlights the importance of adaptability in today's chaotic and highly competitive market. With markets more unpredictable than they've ever been before and with consumers whose needs and preferences are constantly changing, it is imperative that businesses be able to adapt.

Steve Shapiro's speech hones in on the importance of brands being able to adapt before their competitors. Brands that are capable of achieving this will always have a head start on their competition. He explains how brands must be innovating at a quicker rate internally than other businesses externally. Playing catch up in today's business world is an extremely unfortunate situation to end up in and will hinder both success and growth.

Innovation keynote speaker Jeremy Gutsche echoes Shapiro in stating that businesses need to be inspired by chaos as opposed to intimidated by it and stunted.

Tim Harford sees improvisation and adaptability as exceptionally powerful tools in today's world, which is far too focused on controlling outcomes. He suggests that the best ideas cannot predicted or planned for.