Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Cosmetics Trends

Conceptions of beauty are constantly changing, resulting in a constant slew of new and innovative developments in the cosmetic industry. Offering the latest in cosmetic packaging, beauty campaigns and sustainable products, this category sheds light into all the emerging trends in the cosmetic world.
Ideas
Lists
Videos
Photos
Insights
Instantly Illuminating Moisturizers
Instantly Illuminating Moisturizers
The Banana Bright+ Instant Glow Moisturizer Simplifies Prep
The Banana Bright+ Instant Glow Moisturizer is the newest addition to OLEHENRIKSEN’s Truth Collection and it’s an instantly illuminating solution for one-step makeup prep. This... MORE
Recyclable Bodycare Refills
Recyclable Bodycare Refills
Yves Rocher's Bain de Nature Line Now Has Fully Recyclable Eco-Refills
Yves Rocher’s Bain de Nature bodycare line is now supported by fully recyclable eco-refills that use four times less plastic than its standard 400ml bottle. This is a significant... MORE
Medical Aesthetic Skincare
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
SkinBetter Science is a new medical aesthetic skincare brand launched by L’Oréal Canada and it makes cutting-edge proprietary technologies, backed by rigorous clinical studies, accessible to... MORE
Smoothing Hair Care Duos
Smoothing Hair Care Duos
Moroccanoil's Frizz Control Shampoo & Conditioner Eliminate Fly-Aways
Moroccanoil’s latest launch, the Frizz Control Shampoo & Conditioner, is set to revolutionize haircare by promising to tame frizz and flyaways while maintaining the curls’ weightless... MORE
Mineral SPF Primers
Mineral SPF Primers
Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
Mineral sunscreens are notorious for their thick consistency and leaving a noticeable residue on the skin, and Supergoop!‘s newest formula, Mineral Unseen Sunscreen SPF 40, tackles these pain... MORE
Anti-Irritation Retinol Skincare
Anti-Irritation Retinol Skincare
First Aid Beauty's New Retinol Line Features Two Firming Products
First Aid Beauty’s new retinol product range includes the 0.3% Retinol Complex Serum with Peptides and Retinol Eye Cream with Squalane + Ceramides. Both tackle aging concerns and help to... MORE
Plastic-Free Personal Care Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
The Community Goods personal care brand is a sustainability-focused lineup of products for consumers to incorporate into their grooming routine that are eco-friendly from all angles. The brand... MORE
Multitasking Body Serums
Multitasking Body Serums
An Award-Winning Facial Retinol Inspired the Body Reform Treatment Serum
Shani Darden’s award-winning Retinol Reform inspired the creation of the Body Reform Treatment Serum, which brings effective firming skincare solutions below the neck. The intent behind this... MORE
Multi-Tasking Agave Cosmetics
Multi-Tasking Agave Cosmetics
ORTEGA's Agave Glow Adds a Flush of Color to the Lips and Cheeks
Beauty brand ORTEGA by celebrity makeup artist Etienne Ortega launched four pigment-rich products infused with Blue Agave from his native Mexico, including the Agave Glow Color Stick. This multi-... MORE
Blue Agave Lip Oils
Blue Agave Lip Oils
ORTEGA's Blu Nectar Lip Oil Boasts a Sensorial Jelly Formula
Lip oils have become immensely popular in the beauty industry due to their abundant hydrating properties and comforting texture, and ORTEGA’s Blu Nectar Lip Oil shares a unique formula for... MORE
Home Peel
Medical-grade chemical peels are being adapted to treatments safe for home use
Trend - Skincare brands are creating over-the-counter chemical peels for private home treatment. These are rinse-free, prescriptionless treatments that focus on convenience and accessibility. Body peels have been shown to be more effective at reducing blemishes and acne than traditional serums.

Insight - One of the impacts of the prevalence of social media in modern lifestyles is the desire for consumers to maximize their appearance, from fashion to skin health. These beauty-conscious consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for OTC solutions over prescription-based alternatives. Skincare brands that offer at-home products with results equal-to medical-grade solutions can effectively draw the attention of these consumers.
Workshop Question - How could your brand adapt its products or services with convenience and accessibility in mind?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brazilian-Inspired Sunscreens
Brazilian-Inspired Sunscreens
The Radiance SPF 50 Collection Offers Three Formats & Finishes
Brazilian-inspired beauty brand Sol de Janeiro introduced its Rio Radiance SPF 50 Sunscreen Collection with three versatile formats and finishes to ensure everyone is well-protected under the sun.... MORE
Light Luminous Concealers
Light Luminous Concealers
Sephora's Best Skin Ever Multi-Use Hydrating Glow Concealer Lasts 12 Hrs
The Sephora Collection Best Skin Ever Multi-Use Hydrating Glow Concealer helps users achieve more radiant and hydrated skin. This lightweight formula corrects, conceals, and brightens under eyes,... MORE
Soothing Acid-Based Cleansers
Soothing Acid-Based Cleansers
Peace Out Launches its First Cleanser Product for Acne-Prone Skin
Peace Out launches a new cleanser for consumers struggling with acne and breakouts. Dubbed ‘Acne-Gel Cleanser,’ this product is formulated with 2% salicylic acid, maltobionic acid,... MORE
Collagen-Infused Sleep Masks
Collagen-Infused Sleep Masks
SOMÉ Introduces the Collagen Infusion Sleep Mask to Elevate Rest
SOMÉ‘s Collagen Infusion Sleep Mask is sure to capture the attention of individuals who are looking to elevate their sleep habits and improve their skin. The product is posited as a... MORE
Soap-Embedded Body Scrubers
Soap-Embedded Body Scrubers
The Body Smoosh Brings Together Soap and a Scrubber
The Body Smoosh is a soap-embedded body scrubber that offers a unique approach to personal hygiene. The product integrates a natural bar of soap into a silicone body scrubber for a convenient two-in-... MORE
Youthful Overnight Masks
Youthful Overnight Masks
The Bouncy & Firm Sleeping Mask Provides Pre-Aging Support for Gen Z
Laneige’s Bouncy & Firm Sleeping Mask is the third product in the brand’s best-selling sleeping mask series and this version helps Gen Z build a supportive pre-aging routine. The... MORE
Firming Plant-Based Skincare Sets
Firming Plant-Based Skincare Sets
Caudalie's Resveratrol-Lift is a Safe Retinol Alternative
Sensitivity, dryness or pregnancy are a few reasons that beauty consumers opt for retinol alternatives and Caudalie’s Resveratrol-Lift skincare addresses the growing demand for gentle, non-... MORE
Multi-Benefit Eye Treatments
Multi-Benefit Eye Treatments
Alpyn Beauty’s Instant Bright Eye Brightens Darkness & Softens Lines
Instant Bright Eye is a new eye treatment by Alpyn Beauty and this peptide-packed product is ready to apply to the entire eye area day and night. This eye cream pairs hard-working ingredients like... MORE
Sea Botanical Skincare
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
Lidl Northern Ireland launched its first own-brand skincare range, Ár Ocean, in an exclusive partnership with county Mayo-based Ultra-Pure Laboratories. This new skincare brand exclusive to Lidl is... MORE
Aromatic Green Fragrances
Aromatic Green Fragrances
In This World by Liis is a Sensory Journey Through a Lush Universe
In This World by Liis is a new eau de parfum inspired by “our terrestrial gift to experience sensations and emotions.” The fragrance tells the story of a lush universe and it invites... MORE
play_circle_filled Firming Eye Serums
Firming Eye Serums
La Prairie's Skin Caviar Eye Lift Serum Resculpts Eye Contours
Fans of La Prairie’s Skin Caviar Liquid Lift will appreciate that the brand’s newly launched Skin Caviar Eye Lift Serum, which combines two potent formulas in one. This lifting, firming... MORE
Skin Multivitamin Serums
Skin Multivitamin Serums
Youth to the People's New Serum is Like a Multivitamin Drip for Skin
Youth to the People’s Superfood Skin Drip Smooth + Glow Barrier Serum for all skin types is a lightweight, milky serum that’s packed with so many multi-benefit ingredients that it’... MORE
Pre-Glued Mess-Free Lashes
Pre-Glued Mess-Free Lashes
ARDELL Beauty Press On Lashes are Ready to Be Applied
The ARDELL Beauty Press On Lashes are a series of pre-glued false lash products that are ready to be applied at your leisure to instantly elevate any makeup look. The products include the Naked... MORE
Smoky Pinaepple Fragrances
Smoky Pinaepple Fragrances
Black Magenta by D.S. & Durga Was Inspired by City Nights
Black Magenta is the newest amber woody fragrance from D.S. & Durga and it captures the essence of the city at night. This eau de parfum channeling “New York at night in abstract aromatics&#... MORE
Strengthening Textured Haircare Products
Strengthening Textured Haircare Products
The African Pride Feel It Formula Collection is Effective
The African Pride Feel It Formula collection is a four-step lineup of haircare solutions formulated to help consumers feel more confident on days when they wash their hair. The products are... MORE