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Implications - Despite being regulated by the government, public transport can still benefit from overhauls that fit current consumer demands. Tech-savvy, distracted and rushed commuters require taxis and buses that alleviate daily stresses, while luxury versions of public transit can secure wealthier clientele who would otherwise drive their own vehicles. Thus, upgrading these public services ensures their continued use, which also promotes a healthier environment and a decrease in urban congestion. [More]