ALL > Art & Design > Modern Art (11,599 Trends)

Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints. [More]