I am in awe of this new Malaria awareness campaign by África Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of mosquitos.
The print ads also use mosquitos to depict killing machinary such as tanks and fighter jets dropping bombs.
The wonderful campaign was created by Spanish ad agency Sra. Rushmore with gre… [More]
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With a one mile wide base and a staggering two mile high rooftop, the Ultima Tower by Eugene Tsui is inspired by nature: the elegant termite mound. It is aerodynamically efficient, resistant to earthquake shock waves, and is cooled by flowing water.
OK, so let's put aside the fact that if the Eart…[More]
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These luxury eco mattresses make Tempur seem like a Barbie doll bed.
So what is about Essentia that is making the competition quake in their boots? They created a luxurious, eco-friendly, natural memory foam. Before Essentia, every memory foam was synthetic therefore would trap heat in and stunk to…[More]
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House Café, one of Istanbul's cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of …[More]
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Bethany Community is enhancing its value-added service with innovative new technology which includes the CareTracker.
The objective of the CareTracker, a computer-based method of charting the daily functions of a residents' care, is to increase the amount of time the caregivers have to spend enga…[More]
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If you've ever wanted your living room (I would say den, but I don't think this would fit) to look like the Federal government's Central Command, then you're in luck! 9XMedia now offers a multi-screen display system that feature 15 monitors.
But wait... for the ultimate in digital displays, you ca…[More]
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Nike has unveiled the PreCool Vest, developed specially for the Bejing 2008 Olympics. The vest promises improved performance by cooling the athletes' muscles before they compete. Studies show that muscles perform better when they're not wasting their resources on cooling down.
The PreCool Vest, whi…[More]
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Concierge magazine released a list of the 10 most environmentally endangered locations to visit.
"Isn't it ironic that as it gets easier to travel around the world, there are fewer amazing things to see?" the magazine asks.
The Taj Mahal’s beautiful exterior is suffering possibly irreparable …[More]
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The robometer is a mood-sensing, wrist-mounted devise that measures your level of happiness. Has society really become so desensitized that we can't tell when we are happy?
Pontification aside, the Robometer takes readings of of the surface of your skin to asses your mood.
This feature would be …[More]
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At first glance, I thought this shirt was designed to be a hydration system for racers. I was only half right. It's meant for racers, but not the running kind. The Cool Shirt is supposed to cool down a very hot driver. It connects to an ice-water cooler and circulates the freezing water through its …[More]
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The Hy-Bird, a hydrogen-powered electric airplane that gets 10% of its power through solar-cells, is made of super-lightweight (and expensive) carbon fibre. The French company behind it, Lisa Airplanes, states that the power system will allow the plane to circumnavigate the globe in 3,000 km stages.…[More]
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Eco-bedding company, Keetsa, scores each one of their products with a Keetsa Quotient, or a score of how environmentally-friendly they are. Take their Tea Leaf Classic mattress for instance. It scores a 67.08 out of 100 -- compare that to their Tea Leaf Supreme that has a 90.38! It seems that there …[More]
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How much walking can a woman do in this pair of sleek-as-none-of-your-business stiletto shoes? Not a whole lot, I'll tell you that much. However, if you do manage to walk in them, they'll keep track of every step you take with their built in counter. Perfect for the calorie-counting woman who doesn'…[More]
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Italy's Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual ad campaigns.
The ads consists of print campaigns and videos and feature members of the Italian team that will compete in the Summer 2008 Beijing Oly…[More]
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Not so long ago we mentioned that a Japanese astronaut would be experimenting with the physics of objects in space, and that included flying paper airplanes and boomerangs. This video, released by JAXA, shows the result of Takao Doi's boomerang experiment in the International Space Station’s Harmo…[More]
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Microsoft UK unveiled plans for a "Senior PC" at the recent Digital Inclusion conference in London. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged, utilizes a simple and intuitive interface that caters to older users. The machine targets over 1…[More]
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Ahhh… I want to track down a Spa-Jet this instant.
The high-tech ‘pod’ is programmed to deliver 12 distinct luxury spa treatments, including steam sauna, Hydrofusion, tropical rain mist, aromatherapy, and a vibratory massage bed.
According to the manufacturer of this innovative water-massa…[More]
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The Overall Health Balance Scale from Japan’s National Electric is fitness gadgetry at its very best.
This devise measures your weight and BMI, the amount of fat under your skin, organ fat, how muscular you are, and your metabolic rate. After it’s taken all those readings, it tells you how out…[More]
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It wasn't just women rushing to grab the "Protect The Skin You're In" shirts. Marc Jacob's skin cancer awareness campaign extended to men as well with a collection of "Protect Your Largest Organ" T-shirts.
Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …[More]
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You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it's a little bit nasty, and if you're easily offended, I wouldn't suggest …[More]
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Behold the modern library experience.
The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft.
These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the …[More]
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After watching a "Mr. Potatohead" commercial on TV, I got the urge to do a quick Internet search on alternative uses for potatoes. I was expecting to find some funny pictures to spam my friends' e-mail with, but to my surprise, I found myself involved in some more serious research.
I stumbled acro…[More]
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This air pressured rifle could be the greatest gift you ever give someone. It enables handicapped people incapable of swinging a club the chance to participate on the green again.
The designers of the Air Force Golf Ball Launcher created this product after his own father had a stroke and was left …[More]
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Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we're talking about guys, any approach won't just cut it. It must feature lots and lots of attractive girls.
Entitled "Fitness Centre", the ad follows three men going to a dream fitness…[More]
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Designer Serghei Tanas decided to do something about the fact that mobile phone technology has ignored the needs of the disabled thus far. It offers special features that will assist with the blind such as braille features.
"This phone features a braille keypad which will enable the blind to use t…[More]
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Character animation is becoming more evolved than ever before, as proven by the latest teaser for Grand Theft Auto 4 (GTA4). The game, to be released next week, uses a new Euphoria Engine, thought to be among the most realistic at rendering character animation.
What does this engine actually do an…[More]
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In celebration of the Hubble telescope's 18th anniversary, NASA has released a compilation of 59 galactic photographs taken from the renowned telescope. NASA calling the the collection of dynamic images "Galaxies Gone Wild".
These five pics are my favorites from the "Galaxies Gone Wild" collection…[More]
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Previously we've featured Smart Things that transfer your data. It's like in those spy movies where two agents shake hands, then part immediately after, totally baffling the enemy agents as to how they transferred the information. Well, we just gave away the secret. The Nippon Telephones and Telegra…[More]
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A breakthrough new technique has been developed by Dutch researchers at University Medical Center Utrecht and the Hubrecht Institute to grow new heart muscle tissue from adult heart stem cells. According to the medical center website, the researchers were able to coax stem cells from the heart itsel…[More]
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Tommy Hilfiger and teen pop duo Aly & Aj have teamed up with the Nancy Davis Foundation for MS to promote MS Awareness Month in May.
Aly & Aj model vibrant orange We ♥ to Erase MS T-Shirts, exclusively designed by Tommy Hilfiger for the cause.
Hilfiger also designed a Orange Wallet/Very Necessa…[More]
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