Marketing Strategy


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Ultra High-Def Banner Ads - Dr. Pepper Drool

After their tremendous success with the Cherry Chocolate Rain campaign, Dr. Pepper is trying their hand at viral once again, this time opting to use a series of "ultra" high-definition banner ads on AOL. The campaign, being launched under the title, "Drool," is supposed to do just that: get you salivating and fiending an ice cold Dr. Pepper. If close up footage of a sweating woman's curviest body parts can trigger your sex drive, ad agency EyeWonder is guessing a close up of a can of Dr. P cou… [More]

Music Video PSAs - Radiohead Human Trafficking Ad (VIDEO)

Radiohead has created a music video that juxtaposes the lives of children in the western world and those being exploited in developing countries. The video for All I Need doubles as a PSA to raise awareness for human trafficking. Using a split screen, it parallels the lives of a young white boy wh…[More]

Lawn Shaving - Bic Razor Campaign

How long would it take you to shear your lawn with your razor blade? Impossible, right? With your shaver, probably, but hey, if you had a Bic, maybe not! This creative "Grass Cutter" Billboard for Bic razors is an awesome example of guerrilla marketing. The only issue with something like this is ge…[More]

BlackBerry Clamshell Flip Phones - BlackBerry Kickstart (GALLERY)

Until now, BlackBerries have been an open-faced, one-piece mobile device. It's that very reason that many people either love or hate the phones. Finally BlackBerry has launched an alternative, the BlackBerry Kickstart, a clamshell flip-phone, and it's likely to attract a whole new swarm of customers…[More]

Olympic Advertising - Freddy Ads for Italian Athletes (VIDEO)

Italy's Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual ad campaigns. The ads consists of print campaigns and videos and feature members of the Italian team that will compete in the Summer 2008 Beijing Oly…[More]

Design a Doc - Dr Martens FREEDM Contest (GALLERY)

Think Dr. Martens are boring? Think you know how to make them better? Doc is listening. They've created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas. Entries can be designs for short or high cut (8 or 14-hole) boots and can be as wildly creativ…[More]

Computers for Boomers - Microsoft Senior PC + Ad-Funded PCs

Microsoft UK unveiled plans for a "Senior PC" at the recent Digital Inclusion conference in London. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged, utilizes a simple and intuitive interface that caters to older users. The machine targets over 1…[More]

Marketing with Stereotypes - Lamborghini: Feel Italian Wherever You Are (GALLERY)

Every country has its stereotypes, and Italy is no exception. This Lamborghini ad campaign, titled Feel Italian Wherever You Are, is a great example of how cultural typecasts can be used as an advantage in marketing a brand. The images show three different views from the windows of a Lamborghini, …[More]

Baby Luxury Car Logos - Italian Minichamps Ads (GALLERY)

These baby car logos and emblems are too darn cute! The Minichamps campaign features the opulent Italian brands Jaguar, Lamborghini, Ferrari and Maserati in their imagined infant stages. The adorable ads were created by Dentsu Brazil for Minichamps, a company that makes miniature Italian luxury car…[More]

New Apple iPod + iTunes Commercial - Gamma (VIDEO)

One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple's Macbook Air commercial had on Yael Naim's success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere. So far, Apple has had a golden touch on all artists featured …[More]

Geisha Glam - Kylie's New Tour Look (VIDEO)

Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn't exactly make her look like a modern style maven. Then again, who are we to judge her? She's heralded the world over for her fashion savvy, and she wouldn't be kicking off her KylieX2008 world tou…[More]

Organ Protection Fashion 3 - The Men of Marc Jacobs (GALLERY)

It wasn't just women rushing to grab the "Protect The Skin You're In" shirts. Marc Jacob's skin cancer awareness campaign extended to men as well with a collection of "Protect Your Largest Organ" T-shirts. Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …[More]

Offensive Candy - Fat Pig Chocolate

You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it's a little bit nasty, and if you're easily offended, I wouldn't suggest …[More]

Celebrity Tour Guides - "Just Ask The Locals" of NYC (VIDEO)

Visiting New York? How will you know where the best late night pizza place is or what museums are actually worth checking out? Ask someone that lives there! "Just Ask The Locals" is a novel New York City tour campaign. It features about 30 celebrities familiar with the area and covers the areas of …[More]

Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl (GALLERY)

As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just like the subtle editorial ads, the billboards seem innocent at first, showing a formally dress…[More]

GTA IV Causes Real Violence - Game Leads to Real Stabbings & Theft (VIDEO)

Grand Theft Auto IV... GTA IV... GTA4... it seems that's all we're hearing about these last few days. Released worldwide (except in Japan) for PlayStation 3 and Xbox 360 on April 29, Grand Theft Auto 4 has gamers shaking in their boots with anticipation. The Rockstar Games product is expected to b…[More]

Cutting Edge Design Firms - The Apartment (GALLERY)

A lot of people aspire to be designers, but in order to get mentioned on Trend Hunter, there's got to be something pretty cutting edge about your company. The Apartment definitely makes our list. The New York City design agency uses every opportunity to innovate and try new marketing, branding and…[More]

Controversial Ad Bans - Italian Tom Ford Sunglasses Ad

This ad for Tom Ford's sunglasses got banned in Italy by the Institute for Advertising Self-Discipline (IAP) which is the country's advertising watchdog. The ad shows a red-lipped, sunglass-wearing woman with a man's finger in her mouth. Fabsugar says it was banned because the IAP deemed it vulgar…[More]

Fake Premiers - LG Scarlet (VIDEO)

LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su…[More]

Naughty Superman Vision? - Axe 'Bullet' Lets You See Through Clothing (Ad) (VIDEO)

Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity". The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close …[More]

Fake Editorials - Secret Diary of a Call Girl Ads (GALLERY)

The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories…[More]

Fake Urban Holes - HP Guerrilla Photopaper Campaign (GALLERY)

In one of the most innovative ads we've featured, HP organized a guerrilla marketing campaign for its photo paper. The urban installations were created by Publicis of Malaysia and were comprised of "holes" in the city. Each black hole was made of paper and strategically placed around the city to f…[More]

Freeconomics of Music - Coldplay's Next Single is Free

We've mentioned that freeconomics will play a major factor in future business and will be come crucial, especially in the entertainment industry, for those who want to excel. Coldplay may have been inspired by artists like Prince who gave away free CDs in the Sunday paper last year. While Coldplay…[More]

Supermodel Bookmarks - Vlada's Style.com Lookbook (GALLERY)

Vlada Roslyakova, known best for her distinctive, backward-leaning runway strut, has created a public look-book of all of her favourite Style.com beauty and fashions looks. Essentially, this gives fans a sneak peak into the mind of the 20-year-old Russian model and gives the public an idea of the s…[More]

Trapped in Self-Service Machines - Jobsintown Guerrilla Campaign (GALLERY)

"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, Jobsintown.de. The visuals for the guerrilla ads are even more clever than the text! They campaign features a series of machines that perform automated service…[More]

First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO)

Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney. The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players' life. The…[More]

Faux Strip Shows for Real Estate - Window Dancers to Sell LA Apartments (VIDEO)

The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox method to find interested buyers for its apartment units: gyrating, sexy window dancers. T…[More]

Fitness Beer - Drinking Carlsberg Lite for Health? (VIDEO)

Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we're talking about guys, any approach won't just cut it. It must feature lots and lots of attractive girls. Entitled "Fitness Centre", the ad follows three men going to a dream fitness…[More]

Rush Hour Thought Balloons - Renault Inflatables Ad (VIDEO)

Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic. Initially some of the drivers stuck in rush hour seem a little frustrated, sticking their heads out their windows and looking quite aggravated. A few s…[More]

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