Marketing Strategy


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Free Trips for Bloggers - International Invites (GALLERY)

Companies, tour operators and event makers are realizing how powerful the blogosphere has become. Despite what many people still think, it's not just bored mommy bloggers ranting and raving about their lives as wives; many blogs are written by powerful opinion makers with large readerships. GM, which has been leading in corporate blogging, was one of the first to invite bloggers, including TrendHunter.com, to press events. Ford also invited us to cover the new Ford Sync system. Earlier this … [More]

Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008

If you're getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi. Launched a month ahead of Euro '08, the TV spot shows a bunch of soccer (football) players not just yelling and jumping around to celebrate, but doing crazy acrobatics like handsprings and b…[More]

Anti-PMS Robots - Panadol Menstrual Ads

A man probably couldn't get away featuring this ad, but I think as a woman, it's OK to share the humor of this PMS-mocking campaign. The print campaign for Panadol Menstrual shows an image of a driveway with a small robot delivering the premenstrual syndrome medication. Behind the delivery robot a…[More]

Artvertising With Hands - HTC: Set Your Fingers Free (VIDEO)

This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers! The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed miniature scenes that include playgrounds, forests, busy cities, subway trains, dance clubs as…[More]

2008 Olympic Mascots - The Fuwa (GALLERY)

The 2008 Beijing Olympics have been enveloped in unending political controversy so it’s been tough for some sports fans to get excited. Putting those aspects aside, I really love the five Olympic mascots collectively called the Fuwa. “The cute Fuwa group consists of five members according to t…[More]

Urban Art & Music Flights - Vueling by MTV (GALLERY)

EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform ordinary aircrafts into superb pieces of design, now MTV is taking off with the idea too. V…[More]

Burning Inhumane Images - Amnesty International Picture Campaign (GALLERY)

Recently, Amnesty International has been extremely active in producing intense and thought-provoking campaigns. The latest addition is "Picture" which was inspired by infamous Abu Ghraib images of prisoners being tortured and ridiculed. The campaign ingeniously uses the logo of Amnesty Internationa…[More]

Fake Celebrity Hair - Clipin-Go by Paris Hilton (GALLERY)

Wish you could have hair like Paris Hilton's? Assuming that was the case for millions of girls, the heiress launched Clipin-Go, a line of fake hair extensions, making it even easier for her fans to copy her look. Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currentl…[More]

Packaged Brains - Poly-Wrapped Business Card (GALLERY)

In today's competitive marketplace, you have to go out there and actively promote yourself if you want to advance in your career. And that is exactly what Mari Pettersson did. As a fresh newcomer in freelancing, Pettersson wanted to approach some creative directors by delivering them a small poly-…[More]

Free Money as Advertising - Absolut Cash Machine (GALLERY)

As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way. Working with TBWA ad agency in B…[More]

Ex-Boyfriend Jewelry - Sell What You Won't Give Back

ExBoyfriendJewelry.com is a unique online marketplace for old, unwanted jewelry from relationships gone awry. The site's tagline is, "You don’t want it. He can’t have it back." In addition to the actual jewelry, the site serves as place for women to share their break-up stories. So you don'…[More]

Walk of No Shame - AMP Energy (VIDEO)

Have you ever woken after a hard night of partying and had the worst part not be your pounding head, but the disgrace and confusion as to where you ended up, or who you were with? The walk home for those awkward occasions has often been referred to as the Walk of Shame, but this video ad wants to re…[More]

Lipsynching Models - Dolce & Gabbana Inspired by YouTube (VIDEO)

Trying to keep their fingers on the pulse of the new generation, Dolce & Gabbana turned to popular video site YouTube for inspiration. Besides stupid stunts and lonely girls, one of the most popular YouTube categories is lipsynching to music. From fratboys to teenage girls, YouTube is full of thes…[More]

DIY Status Bags - Printable Hermes Kelly (GALLERY)

Stop fantasizing about owning the much-worshiped Hermes Kelly bag and get one of your own! This is even better than buying it from the boutique because you actually get to customize it by choosing the pattern. While it's probably not exactly what you had in mind when dreaming of the status bag, th…[More]

Interactive Anti-Smoking Ads - QUIT Ashtray Lungs

We know smoking is bad, yet everywhere you go, people are still lighting up. Trying a new approach to typical anti-smoking campaigns is Saatchi & Saatchi who will be releasing an Interactive Poster Campaign For QUIT. The ads have been put up in place of public ashtrays around London. Each ashtray b…[More]

Ultra Creative Cut-Outs - FHM Flaunts Killer Editing Skills (GALLERY)

In order to illustrated their killer editing style, FHM Singapore commissioned ad agency Ogilvy & Mather to create these amazing cut-out ads. The process involved the tedious job of carefully carving through hundreds of pages and cutting out images to produce one brilliantly edited image for each a…[More]

Celebrity Junkfood - Tim McGraw Corn Chips

Take a tip from Tim McGraw this summer: if you're craving some smoky flavours this summer but don't want to risking getting a barbecue stain on your white Tshirt, try a bag of Spicy Jalapeno Fritos Corn Chips! For a limited time, the Grammy-award winning country singer is endorsing the crispy snack…[More]

Cut Out Model Billboards - Pessek Zman Chocolate Ads (GALLERY)

This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time out”. The campaign uses posters that look like regular fashion ads, however the fashion models are missi…[More]

Hygienic Shockvertising II - Carre Fresh: Wipe Whatever You've Touched (GALLERY)

My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula…[More]

Stealth Viral Ads - Did Levi's Dupe Us with "Guys Backflip into Jeans"?

My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video. Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi's je…[More]

Bloggers as Designers - Perez Hilton Launches Fashion Line

Just by slapping their names on a fashion label, hundreds of celebrities have launched successful fashion brands. Now the celebrity blogger and self-made star, Perez Hilton, is starting his own line for Hottopic.com. "2008 is all about expanding the Perez Brand," the blogger says. "I talk about cl…[More]

Fake Digital Displays on Tennis Courts - Sony PSP Ads

Shifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant Sony PSP, and the live game was a virtual game on the screen. The interesting idea by the Sc…[More]

Free Range Humans - Disturbing Pro-Vegan Ads

Here is a marketing idea I hope NEVER becomes a popular trend. If there ever was a picture worth a thousand words, this could be it. I was mortified when I saw it, and for the record, I'm not a vegetarian. The "Free Range Whole Human" was packaged in plastic wrap, in the posture of a Thanksgiving…[More]

Retro to Justify Naughty? - Eva Mendes for Vogue Italia (GALLERY)

Does masking photo shoots with retro flare make it OK to use artistic nudity? Eva Mendes posed for Vogue Italia's most recent issue and many in the online community seem to be digging the photos judging by the fact that they're spread (no pun intended) on quite a few of my favorite websites today.…[More]

Naked Celebs For A Cause - Centrefolds for Everyman Cancer Campaign (GALLERY)

In our sex-obsessed world, it's always good to see nudity used to raise awareness of important issues and causes. Following the recent Amy Winehouse breast cancer nude campaign, the upcoming Cosmopolitan magazine’s Naked Centrefolds Special features a host of sports and TV celebrities in the buff …[More]

Pushing the Sexual Boundries of Ads - Schweppes Sensation Campaign (VIDEO)

Sex sells big time and I think we all know that by now. Even non-alcoholic beverage companies like Schweppes are using the marketing technique, but often not without criticism. about the supposedly unnecessary, gratuitous and sensationalistic sex-laden Schweppes "Sensation" TV ads coming out of F…[More]

Sexist Ads To Appeal to Men - Axe Cottage Ads (VIDEO)

Axe's new commercial is the embodiment of any guy's dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man. The video shows a cottage with an assortment of hot and attractive girls in bikinis, all solemn and sad because..…[More]

Cancer Survivor Branded Booze - Cleavage Creek's Charity Wine

Mother's Day is coming up and Napa's Cleavage Creek Cellars will celebrate this day by releasing the 2006 Reserve Chardonnay and the Secret White wines which are two of their world class wines. The bottles will be sold for $15 instead of the usual $30 to $40 and 10 percent of the gross sales of the …[More]

90s Disco Puppets - Drench Ads (VIDEO)

If you're a sucker for 90s dance music, here's an ad for you. This video, featuring a disco-dancing, nerd glasses-wearing puppet in a powder blue suit, is actually an ad for Drench Spring Water. The Puppet Brains video from the Thunderbirds is backed by the catchy 90s dance hit, "Rhythm is a Dance…[More]

Promoting Art With Hangovers - Toronto Original Contemporary Art Party (GALLERY)

I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me! The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a…[More]

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