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Guerrilla Fairytale Campaigns - Rapunzel for Pantene (GALLERY)
A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada.
The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with a dummy of a man climbing them. The obvious nod to the well-known fairytale is used to demonstrate the outstanding effect of the shampoo which promises hair so strong that a man can use it as a rope to climb.
I give it zero for originality, but two thumbs up for execution and the ability to turn … [More]
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Criss Angel, the young rock magician and escape artist, is collaborating with Cirque du Soleil to launch Believe, a new Las Vegas show at the Luxor Hotel and Casino.
The teaser for the much-anticipated show has finally been launched, and can be seen above.
The show kicks off in about five months…[More]
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Johan Lorbeer is a German street performer who has gained fame for hanging several feet in the air in seemingly impossible positions.
The YouTube video and gallery stills show Lorbeer doing a performance he calls the "Tarzan".
In the video, Lorbeer casually hangs in mid-air several feet above th…[More]
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Omadaka has created a new video for the chiptune disco track “Kyoteizinc,” featuring the computer tweaked dance moves of Masako Yasumoto.
The Omodaka creative project adopts a process which they describe as “trial and error process of mutational fusion of music and motion graphics".
The so…[More]
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Frustrated that so much potential green space was being wasted in their cities, groups of "guerrilla gardeners" have organized late night sneak outs which involve planting miniature gardens around town.
Their goal is to transform previously neglected public spaces into green havens for urbanites t…[More]
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Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
…[More]
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VEIL is a shimmering curtain comprised of 1440 1440 Swarovski crystals. It was created by Paul Cocksedge for the Swarovski Crystal Palace in Milan.
The four meter high curtain appears to transforms when you see its reflection in a mirror as it creates a fantastic optical illusion of da Vinci's Mon…[More]
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The unique Beating Heart art by Billy Chasen was presented at the American Heart Association's 2008 Heart of New York Gala at the Waldorf Astoria hotel in New York City.
I am not sure how to describe it, watch the video above as the heart sprays blood all over the inside of a glass cube and come u…[More]
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More frequently than ever before, superstar artists are finding their videos leaked to YouTube. Although the record labels attempt to control the piracy, it is usually quite easy to find new versions of hit songs.
The latest victim is Fergie. Labels or Love, the new song by Fergie has been leaked…[More]
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This year's Milan furniture fair has produced really beautiful work by different design studies, including Front Design Studio. The Swedish company exhibited their “Shade” project at Spazio Rossana Orlandi using standard silhouettes of household items to produce really beautiful paper shading. E…[More]
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Remember Jessica Rabbit? She is the sultry human cartoon wife of Roger Rabbit in the 1988 Academy-Award winning film Who Framed Roger Rabbit. The movie mixed action with animation to create a marvelous "toon" universe.
Jessica Rabbit was "untooned" and made to look lifelike and the result is prett…[More]
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Project Or is a vortex-shaped surface installation at the Milan Furniture Fair 2008.
When in the shade, Project Or, which reacts to ultra-violet light, turns a transluscent white and when hit by the sun, the segments become colored with different hues. At night, Or turns into a huge chandelier.
…[More]
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Wedding season is finally upon us. If you're looking for tips for a traditional wedding, you'd better leave now. If you're looking for cutting edge and quirky, read on!
The following bits of trend candy highlight some of the top innovations for your special day, from high tech engagement rings lik…[More]
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Maybe this has been seen before but it is quite new to me. And maybe I'm in the mood for really off the wall stuff right now. Or could it be that I am in what Billy Joel famously called a "New York State of Mind"? Whatever the heck that is, I am laughing so hard now and it is not that the performanc…[More]
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One of the Wal-mart billionaires decided that the world wide headquarters for Wal-mart, Bentonville, Arkansas, needed a world-class art institution.
The Crystal Bridges Museum of American Art will be dedicated to American art and artists. Over 100,000 square feed with a 25 seat auditorium will be …[More]
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Remember that scene in Charlie's Angels where Cameron Diaz danced around in her undies? Or when Britney Spears did the same in Cross Roads? If not, I'm sure you can imagine... and somehow I have a feeling a good lot of you have done some of your own panty prancing.
If the urge strike again soon, m…[More]
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The unique "Space Book" art installation by designer Jin-Hui Kim is not your usual pop-up book.
For starters, it is so gigantic that it features whole spaces completely furnished open up like a pop-up book.
You can simply walk into the story.
I could see the concept working in museums or exposit…[More]
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A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack.
The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tr…[More]
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Talk about a dramatic performance.
Earlier this month, Japanese pianist Yosuke Yamashita plopped down on the bench of grand piano as it went up in flames. Fortunately, he played it safe by not only jumping into a fireproof suit pre-performance, but his seaside location was also thought through.
…[More]
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Dutch Atelier Van Lieshout has their Sensory Deprivation Skull on display at Carpenters Workshop Gallery, a new Gallery in Mayfair, London, designated to furniture. A chair you can sit in with the doors closed and without any disturbance from the outside world. Even with a cosy sheepskin!
Joep van L…[More]
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Trend Hunter has covered a number of stunts caused by Imrov Underwear, and the 'Musical in a Mall' is the latest...
Improv Everywhere is an unorthodox comedy group based in New York City, formed in 2001 by Charlie Todd. Its slogan is "We Cause Scenes," which the group lives up to by executing non-…[More]
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Working in advertising for some of the world's big brands introduced me to the fantastic world of event organizing. Europe is the perfect place to find innovative ideas to promote brand launches and events. The Puffershere, for example, is a phenomenal way to display multimedia shows. So what is thi…[More]
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Interactive art installations allow anybody to create their own artistic manifesto.
Liquid Space 2.1 is an interactive space that uses a software and electronic systems to create a live response when humans interact with it. It was created by Studio Roosegaarde 2.5 and involves human sounds and mot…[More]
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Looking for rich culture but can't decide between chic Parisian-style art and cuisine, more intense features of a bull fighting city like Barcelona, or the fashions and clubs of LA? Don't choose any of those. Add some red wine and sweaty tango to your day dream, and you've got the pumping beat of Bu…[More]
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Twelve pregnant women auditioning for "MaEternal", will have a chance to dance in the newest production by Balletlorent.
Artistic Director Liv Lorent, who happens to be pregnant, believes mothers in waiting are fascinating, beautiful and serene, qualities which can only enrich her ballet productio…[More]
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A Tokyo school has just begun teaching an innovative new subject called Cosplish, a hybrid of the words "cos-play" and "English."
The strange course focuses on three topics which have become increasingly popular among Japanese culture: the English language, manga, and costume-play. It's centered ar…[More]
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Absolut has released another fun ad campaign to promote their world famous vodka, this time called Absolut Machines. We've featured one machine already, the Absolut Quartet already, but now we're showing you the Absolut Orchestra.
The project is an amalgamation of cutting edge technology and the f…[More]
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This hand-made über exclusive Schimmel Pegasus Piano is one of only fourteen that were made ten years ago for high-profile people like Eddie Murphy, Lenny Kravitz, and Prince. Now you have a chance to play this exclusive club because there's one for sale until March 15th. It sports an ergonomically…[More]
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Agreed not a new type of event, as New York has its very own National Underwear Day dating back to 2003, but this similar event in Brazil (in its second year) is more of a fashion show, as it represents 13 international, national marks and shops of Brasilia and hands out advertising and marketing ma…[More]
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The Reversible Bikini Lounger is designed by Dutch architect Wiel Arets for Gutzz. The idea came from young ladies sunbathing in Aret's garden with a towel draped over a large stone.
Apparently this is the first ever chair that Gutzz has produced. The chair is yet in preproduction phase:
Gutzz Clai…[More]
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