Innovative Underwear, Lingerie and Bikinis


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Innovative Underwear, Lingerie and Bikinis

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Supportive Ads - Target Maternity Bras: Cranes

To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target. The Melbourne, Australia-based advertising agency aptly titled the campaign "Cranes," as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points. The tag line reads, "Target maternity bras. With built in support." [More]

$121,000 G-String - Thong Has 518 Diamonds

So these two guys pick up this girl... oh wait, different subject. At the Singapore Fashion Festival Viva La Eva (a stripper name if there ever was one) wore only a thong with 518 Diamonds totally! - 30 carats and valued at $121,000. I'm guessing she couldn't walk without the thong ending up around …[More]

Online Peep Shows (For Branding) - Agent Provocateur's Peep in Paris (GALLERY)

If you're into sexy lingerie and games with a name such as Peep in Paris, head over to Agent Provocateur. The innovative lingerie brand's site has put out a new adventure peep game with episodic video installments for you to enjoy for free. What are you waiting for? Check out a recent creative pr…[More]

Padded Underwear for Men - Super Shaper Buns Briefs

We've seen men try to enhance the front of their underwear, but the back? Now until now! The ad for the padded briefs promises, an "Eye-catching buttocks instantly" and features images of both a tightie-whitie clad cartoon man and an illustration of another guy in ultra-tiny, retro short-shorts! "…[More]

Cell Phone Lingerie - Erokawa Underwear Cell Phone Straps (GALLERY)

Sexy lingerie for my cell phone? Yoohoo! Real Underwear Miniature Cell Phone Straps are really funny little panties and bras that you can attach to your cell as a strap. The Erokawa straps measure approx. 5.5 x 12cm/ 2.2" x 4.7" and they are tacky as hell, but still an absolute riot![More]

Shocking Lingerie - CamelToe Party Undies

While Hollywood starlets dread being snapped by the paparazzi and being posted on Perez Hilton with a Camel Toe (slang for outline of a woman's privates when seen through tight, form-fitting clothes), Japanese girls seem to be embracing the toe as a cool and hip thing. Check out these party panties…[More]

Foot Lingerie - Tootsie Shoppe (GALLERY)

How boring is regular lingerie? We see it everywhere, from the pages of magazines to prominent highway billboards to housewives on TV shows; it's become so ubiquitous, it hardly warrants a second look. So if you want to stir up a little spice in the fashion department, you're going to have to try …[More]

Leg Collages - Pamela Mann's Hosiery (GALLERY)

I just love these stockings! Maybe its just the loud explosion of color in most of them I love. I especially like the ones with the cartoons. These stockings are a universe away from the black or brown stockings or panty hose we wear to work or whatever. And I like most of all that they sort of ma…[More]

Underwear Danceoffs - Jockey Underwars (GALLERY)

Remember that scene in Charlie's Angels where Cameron Diaz danced around in her undies? Or when Britney Spears did the same in Cross Roads? If not, I'm sure you can imagine... and somehow I have a feeling a good lot of you have done some of your own panty prancing. If the urge strike again soon, m…[More]

Handwritten Art Sneakers - Reebok x Maeda Emoretion (GALLERY)

Famous graphic designer John Maeda has teamed up with Reebok for the beautiful Reebok x Maeda Emoretion. Maeda drew inspiration from the 7th Law- emotion- from his book, The Laws of Simplicity where he urges us to embrace our natural desire for personal meaning in everything we do. The design has…[More]

Agent Provocateur's Guantánamo Bay Protest - 'Fair Trial My Arse' Panties

Never one to shy away from controversy, Agent Provocateur's co-founder Joe Corre thought of a creative protest message when he discovered that members of the U.K. human rights charity Reprieve had been accused of smuggling underwear to a prisoner held at Guantánamo Bay. And out came the "Fair Trial…[More]

Funny Feminine Hygiene Ads - Tampax Swimming Pool (VIDEO)

A funny commercial is always good in my book. A funny and sexy commercial is even better. These two video commercials for Tampax use the same clever idea of a sexy girl going for a dip in the pool ending up draining the pool water to show the 'super absorbent' quality of Tampax. One commercial g…[More]

Eco Underwear (Update) - Aussiebum Bamboo Boxers (VIDEO)

Trend Hunter has covered a number of Aussiebum underwear innovations. Their asset-enhancing wonderjock line is considered the wonderbra of men's underwear. Now, aussiebum has launched an environment-friendly collection made out of 100% sustainable Bamboo that is 100% biodegradable. The collection b…[More]

Musical Underwear - Store Your Tunes in iBoxers For Boys & Girls (GALLERY)

If you're the type of guy or girl who likes to be comfortable around the house in your boxers while listening to music, Play Underwear’s iBoxers are perfect for you. The girls' iBoxers are 93% Cotton & 7% Spandex for a snug sexy fit, while the men's iBoxers are made from 100% pima cotton for a ro…[More]

Tranformer Lingerie - Cover Cleavage With a 'Figs' Bra (GALLERY)

When Victoria's Secret announced they thought their image had become "too sexy" and irrelevant to their customers, much of the fashion world was confused. In order to create the shift to a less sex-related angle, they've had to relaunch their marketing campaigns and create new products. One such p…[More]

Lingerie is the New Music - Pussycat Dolls Lingerie Collection (GALLERY)

The ever popular and sexy Pussycat Dolls now have their own line of lingerie aptly named ""...shhh". The name comes from idea that what a woman has under her clothes is a secret yet a secret shared by every woman. Super sexy is an understatement. Meoooww...[More]

Surprisingly Innocent Underwear Ads - Wonderbra (GALLERY)

I love these funny and somewhat refreshingly innocent ads for Wonderbra because they are unexpected from such an erotic brand. The ads feature three scenarios of a dad/son combo where the son puts his hand over his dad's eyes to block his vision of the tempting site of the girl with the wonderbra (w…[More]

Super Hot Girls Act Like Guys (III) - JBS Mens Underwear Ads (GALLERY)

You know what, forget David Beckham and his Armani briefs, next time I go shopping I am getting JBS underwear! Their men's underwear campaign keeps rolling super hot ads. And the concept must be working really well, because we have more sexy practically naked girls acting like guys with the same tag…[More]

Intimate Art – The Bra Elevated to Art (GALLERY)

Subject to fetish, seen as a necessary nuisance, a protection, a manifestation of female beauty and seduction, or of pure aesthetics, the bra is an extremely important piece in the feminine world. During the sixties women threw their bras in any fire available. It was a period of sexual liberation.…[More]

Hand-Printed Tights From Finland - Zukale & Huoviala Fashion (GALLERY)

So far it seems that this decade is all about accessories, and this year especially is all about colours. Let it be gloves, hats, scarfs or socks. Yes, it’s time to rethink that old fashioned thought that only black socks are acceptable, and only black tights are elegant. For me, these happy colo…[More]

Brazil Underwear Day - Bus Station Hosts Underwear Fashion Show & Go (VIDEO)

Agreed not a new type of event, as New York has its very own National Underwear Day dating back to 2003, but this similar event in Brazil (in its second year) is more of a fashion show, as it represents 13 international, national marks and shops of Brasilia and hands out advertising and marketing ma…[More]

Bearded Underwear - Sex Bomb by Le Slip et Le Caleçon

The leading lingerie blog in France, called La Lingerie, Le Slip et Le Caleçon, has unearthed a disturbing video, where a male model sports a Bin Laden inspired pair of briefs. The briefs come with a face of Bin Laden, a long beard falling between the model's hairy thighs and the drawing of a bomb…[More]

Hot Girls Dress & Act Like Guys (UPDATE) - New JBS Mens Underwear Ads (GALLERY)

After having to withdraw their recent ads (which you can see below) in Denmark due to heavy criticism of being discriminating to women, JBS has now released new ads for their JBS Mens Underwear line that are a bit less racy but still carry the same message and sexual undertone. JBS still insists tha…[More]

Fake Underwear Skirt (GALLERY)

If you want to be the center of attention and turn some heads around when you go to the mall, but you do not have the nerves or assets to back it up, you can try the Underwear Skirt. This tight skirt makes it appear that the only thing being worn is underwear. For a realistic visual effect there i…[More]

Controversial Support Bra Ad - Running Free (GALLERY)

This a controversial ad campaign that has sparked much debate. It's an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the idea, but the bra company refused to be associated with the imagery. The campaign features three ph…[More]

Maxim Meets eBay - JohnnyDarter.com

JohnnyDarter.com is combining the exciting photos of a men's magazine (like Maxim) with the convenience of an online store (like eBay). They don't actually sell anything. Instead, the site 'advertises' the things that women are already selling somewhere else on the internet, e.g. eBay, Craiglist, et…[More]

Bryan Adams Promotes Luxury Lingerie - Pussy Glamore (VIDEO)

Pussy Glamore, the luxury lingerie range founded by 21 year old Marissa Montgomery, has released a video for their 2007 range, featuring music by The Daze and camerawork by celebrity photographer/rocker Bryan Adams. Last year's 'Bow She Ain't No Ho' series featured hand sewn knickers studded with…[More]

Wearing Nothing - Sports Illustrated 2008 Body Paint Shoot (GALLERY)

Hottness alert... We have featured the funny Sports Illustrated shoot with Heidi Klum and Will Ferrell, but now we bring you the sizzling 'body paint' Swimsuit shoot. Photographed by Antoine Verglas and Tori Praver, models Marisa Miller, Jessica Gomes, Quiana Grant and Tori Praver wore nothing but…[More]

Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear (VIDEO)

JBS mens underwear new campaign employs the slogan "Men do not want to look at naked men". So what do they do? They use partially-nude hot females in a super naughty, super provocative maxim-like shoot that borders on softcore porn. I doubt men will argue with JBS' choice. Well straight men at least…[More]

Sports Illustrated 2008 Swimsuit Issue - Heidi Klum & Will Ferrell (GALLERY)

Funny comedian Will Ferrell teams up with Supermodel Heidi Klum for the Sports Illustrated Swimsuit Issue. If you're wondering why Ferrell is in the SI shoot; it is to promote his new film, 'Semi-Pro'. Ferrell plays 1970’s basketball team owner/coach/player, Jackie Moon. The SI shoot has a naughty…[More]

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