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Self-Sterilising Plastics - PolyMedix Innovation
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These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like.
The ads, created for the Parkinson Society of Canada, include a series of images using the tag line, "Everything's harder when your bo…[More]
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Image Manipulation to Evoke Compassion - Parkinson Awareness Campaign (GALLERY)
This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part.
One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere …[More]
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Graphic Anti-Smoking Ads - 'Til Death Do Us Part
Stanford University scientists have now developed and patented special bandages to prevent the stretching and raising of scars. They are made from special “memory” polymers which remember their shape once applied. Very strong adhesives or sewing and stapling during surgery have to be used to ke…[More]
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Anti-Scar Bandage - Memory Polymers Preserve Your Beauty
The next home dental hygiene tool to enter the consumer market could well be high pressure tooth spray. Sonic toothbrushes, while relatively effective, can’t reach tough spots. Water picks, well, just pick at things. The idea of adapting high pressure hoses used to clean houses and cars to cleanin…[More]
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Oral Pressure Washers - Philips Spraying Toothbrush
Japan has vending machines that dispense cigarettes, and just like similar machines in Europe, they provoke issues with underage children buying tobacco. To help prevent access to cigarettes by minors, Japan has come up with a new sensory technology that is meant to detect the age of the buyer by me…[More]
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ID Via Wrinkle Detection - Japanese Cigarette Vending (UPDATE)
Vampires are so gonna be pissed off at a startup called Arch Therapeutics which has licensed nanostructured material technology that instantly stops bleeding from MIT. When poured over a site, the material will stop the bleeding almost at once. Arch Therapeutics is currently developing manufacturin…[More]
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Medical Nanotechnology Breakthroughs - Nanohealing Material Stops Bleeding
We know smoking is bad, yet everywhere you go, people are still lighting up. Trying a new approach to typical anti-smoking campaigns is Saatchi & Saatchi who will be releasing an Interactive Poster Campaign For QUIT.
The ads have been put up in place of public ashtrays around London. Each ashtray b…[More]
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Interactive Anti-Smoking Ads - QUIT Ashtray Lungs
My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula…[More]
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Hygienic Shockvertising II - Carre Fresh: Wipe Whatever You've Touched (GALLERY)
I am in awe of this new Malaria awareness campaign by África Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of …[More]
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Drawing With Mosquitos - Malaria Kills More Than Hitler, Stalin, Tanks & Bombs (GALLERY)
These luxury eco mattresses make Tempur seem like a Barbie doll bed.
So what is about Essentia that is making the competition quake in their boots? They created a luxurious, eco-friendly, natural memory foam. Before Essentia, every memory foam was synthetic therefore would trap heat in and stunk to…[More]
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Biodegradable Beds - Essentia Eco Luxury Mattresses
House Café, one of Istanbul's cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of …[More]
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Extreme Sport Tea - House Cafe Tea Packaging (GALLERY)
Bethany Community is enhancing its value-added service with innovative new technology which includes the CareTracker.
The objective of the CareTracker, a computer-based method of charting the daily functions of a residents' care, is to increase the amount of time the caregivers have to spend enga…[More]
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Digital Patient Management - The CareTracker
Nike has unveiled the PreCool Vest, developed specially for the Bejing 2008 Olympics. The vest promises improved performance by cooling the athletes' muscles before they compete. Studies show that muscles perform better when they're not wasting their resources on cooling down.
The PreCool Vest, whi…[More]
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Performance-Enhancing Olympic Gear II - Nike PreCool Vest
How much walking can a woman do in this pair of sleek-as-none-of-your-business stiletto shoes? Not a whole lot, I'll tell you that much. However, if you do manage to walk in them, they'll keep track of every step you take with their built in counter. Perfect for the calorie-counting woman who doesn'…[More]
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Flashy Fitness Footwear - Step Counter Shoes
Italy's Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual ad campaigns.
The ads consists of print campaigns and videos and feature members of the Italian team that will compete in the Summer 2008 Beijing Oly…[More]
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Olympic Advertising - Freddy Ads for Italian Athletes (VIDEO)
Microsoft UK unveiled plans for a "Senior PC" at the recent Digital Inclusion conference in London. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged, utilizes a simple and intuitive interface that caters to older users. The machine targets over 1…[More]
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Computers for Boomers - Microsoft Senior PC + Ad-Funded PCs
Ahhh… I want to track down a Spa-Jet this instant.
The high-tech ‘pod’ is programmed to deliver 12 distinct luxury spa treatments, including steam sauna, Hydrofusion, tropical rain mist, aromatherapy, and a vibratory massage bed.
According to the manufacturer of this innovative water-massa…[More]
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Luxury Water Massages - Spa-Jet (GALLERY)
The Overall Health Balance Scale from Japan’s National Electric is fitness gadgetry at its very best.
This devise measures your weight and BMI, the amount of fat under your skin, organ fat, how muscular you are, and your metabolic rate. After it’s taken all those readings, it tells you how out…[More]
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High-Tech Fat Analysis - Overall Health Balance Scale (GALLERY)
It wasn't just women rushing to grab the "Protect The Skin You're In" shirts. Marc Jacob's skin cancer awareness campaign extended to men as well with a collection of "Protect Your Largest Organ" T-shirts.
Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …[More]
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Organ Protection Fashion 3 - The Men of Marc Jacobs (GALLERY)
You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it's a little bit nasty, and if you're easily offended, I wouldn't suggest …[More]
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Offensive Candy - Fat Pig Chocolate
This air pressured rifle could be the greatest gift you ever give someone. It enables handicapped people incapable of swinging a club the chance to participate on the green again.
The designers of the Air Force Golf Ball Launcher created this product after his own father had a stroke and was left …[More]
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Golfing Guns - Air Force Golf Ball Launcher
Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we're talking about guys, any approach won't just cut it. It must feature lots and lots of attractive girls.
Entitled "Fitness Centre", the ad follows three men going to a dream fitness…[More]
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Fitness Beer - Drinking Carlsberg Lite for Health? (VIDEO)
Designer Serghei Tanas decided to do something about the fact that mobile phone technology has ignored the needs of the disabled thus far. It offers special features that will assist with the blind such as braille features.
"This phone features a braille keypad which will enable the blind to use t…[More]
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Phones for the Disabled - Braille and Surface Scanner Cell Phones
A breakthrough new technique has been developed by Dutch researchers at University Medical Center Utrecht and the Hubrecht Institute to grow new heart muscle tissue from adult heart stem cells. According to the medical center website, the researchers were able to coax stem cells from the heart itsel…[More]
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Adult Heart Stem Cell Breathrough - Potential Treatment For Heart Attack Victims
Tommy Hilfiger and teen pop duo Aly & Aj have teamed up with the Nancy Davis Foundation for MS to promote MS Awareness Month in May.
Aly & Aj model vibrant orange We ♥ to Erase MS T-Shirts, exclusively designed by Tommy Hilfiger for the cause.
Hilfiger also designed a Orange Wallet/Very Necessa…[More]
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Awareness Through Fashionable Celebs - Tommy Hilfiger, Aly & Aj for MS (GALLERY)
One minute chocolate is good for you, the next it's bad. That's just one small example of an item that is constantly on and off the "foods to avoid" list. Sugar in general continues to top the charts, particularly as diabetes rates sky rocket.
This ad campaign pokes fun at all the hype sugar has r…[More]
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Nutritional Spoof Ads - The Sugar Collective
This innovative bicycle light can convert to a lock to keep your cycle safe. This multi-purpose bicycle lock / bicycle light by designer Adrian Weidmann, called the Loc+, comes as a two piece set. It has both a rear as well as a front headlight.
When you want to lock the bike, just detach the fron…[More]
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Bicycle Light Locks - Loc+ (GALLERY)
This creative advertising campaign lets you experience what the product does hands-on.
Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner…[More]
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Peel Off Your Fat - Dermasolutions Campaign (GALLERY)
Recently, we are seeing more and more fashology that incorporates technology into fashion and clothing. The latest addition is the Vital Jacket by Biodevices, an intelligent wearable garment that continuously monitors electrocardiogram (ECG) wave and Heart Rate.
Such bio-monitoring clothing is allo…[More]
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Intelligent Fashology - Biodevices Vital Jacket Monitors Heart (GALLERY)Next Page »
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